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A taste of what's to come

A short walk away from Seatrade Cruise Global, F&[email protected] is your only chance to connect with food & beverage suppliers and sample their wares in their intended immersive environment. It's never been easier to put yourself in the passenger's POV.

Want to join the inaugural experience? If your job responsibilities cover the areas of food, beverage, guest customer experience and/or hotel operations, sign up below!

Sponsors & vendors

New entrants and existing suppliers of F&B... from wine, spirits and cocktails to meat, seafood, spices, confectionary and plant-based produce - F&B producers are signing up to be part of F&[email protected], including (so far) →

What the industry is saying


“HEINEKEN is excited to sponsor the inaugural F&[email protected] event; a very welcome initiative from Seatrade that perfectly spotlights the growing importance of hospitality in the guest experience. Having the opportunity to meet our cruise line partners and other suppliers in this dedicated forum will be a valuable opportunity for us all to shape, accelerate and maximize the potential in this new era of enjoyment at sea."


"F&[email protected] will be for us a moment to showcase our category approach, our commitment to creating exceptional experiences and our expertise in supporting the hospitality industry and retail. After a stalled period of Covid F&[email protected] is a special moment for all those in food and beverage like us to come together to present their unique credentials and excitement for the opportunity at sea ahead."


"Our goal is to ensure all attendees get fully immersed, informed and educated about our entire Sazerac Portfolio while being able to sample our delicious bourbons and whiskies.  It is important to have the attendees see every aspect of our portfolio and how it can fit into each consumption occasion during every cruise ship’s passenger journey."

Eddie Micka

Fleet Restaurant & Bar Operations Manager
Fred. Olsen Cruise Lines

“I am certainly looking forward to visiting F&[email protected] It will be a great opportunity to meet industry colleagues I have known for many years, and at the same time explore the latest trends in F&B, particularly what the future can bring in terms of technology, innovation and what can make the guest experience even better than it is."

Rian Smith

Strategic Sourcing Food & Beverage
Carnival Cruise Line

“With responsibilities to strategically source food and beverage for our cruise ships, I’m looking forward to networking with a few existing business partners as well as the opportunity to meet new potential suppliers and learn best practices from presenters.”

Thibaut Briancon

Senior Lead, F&B Services
Explora Journeys

“F&[email protected] is an important event for me, during which I hope to meet my colleagues working in other companies, share different perspectives on future F&B trends in order to improve guest experience onboard and anticipate their future needs."

Vendor categories

From meat and seafood to dairy, grain, sugar, desserts, vegan purveyors and more... source it at F&[email protected] If your role revolves around food, beverage, guest experience or hotel operations, then come onboard.

An Event dedicated to your sector

This experience is crafted for members of the professional cruise community with job titles like:

  • Senior Managers, Strategic Sourcing, Food & Beverage
  • Food and Beverage Operations Managers
  • Directors, Beverage Category, F&B Supply Chain Management
  • Food & Beverage Directors
  • Fleet Food & Beverage Managers, Strategic Operations
  • Senior Directors, Food and Beverage Operations
  • VPs, Global Strategic Sourcing
  • Directors, F&B Development & Strategic Partnerships
  • SVPs, Guest Operations
  • Directors, F&B Operations
  • Chief Procurement Officers
  • SVPs, Global Sourcing
  • VPs, Supply Chain

Who is attending?