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A new way to engage with cruise buyers

F&[email protected] 2023 presents a unique, immersive opportunity for businesses to connect with cruise line decision-makers involved in passenger drinking and dining. With the ability to showcase your products/services through activations, sponsorships, or as part of the inaugural menu, choose from myriad ways to creatively engage with potential customers and make a lasting impression.

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Who's coming?

F&[email protected] was curated exclusively for cruise food, beverage, guest experience and hotel operations professionals*, with job titles such as:

  • Global Strategic Sourcing
  • F&B Development
  • Strategic Partnerships
  • SVPs, Guest Operations
  • Senior Managers, Directors, VPs
  • Strategic Sourcing, Food & Beverage
  • F&B Operations Managers / Directors
  • F&B Supply Chain Management
  • Chief Procurement Officers
  • SVPs, Global Sourcing
  • VPs, Supply Chain
  • Fleet Food & Beverage Managers

Registered cruise line brands include:

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New to cruise? Not a problem


With the cruise industry valued at $7.7bn and leading cruise lines investing $2bn in F&B annually, the sector is undergoing a renaissance as eating and drinking become immersive experiences. Cruise lines are hungry for new suppliers to keep up with meteoric demand!

Set up your brand for success with these 7 easy tips to become a cruise line F&B supplier, brought to you by founding partner, MarkeTeam.

DOWNLOAD THE 101 GUIDE

Opportunities à la carte!

Open to all companies involved in bringing cruise drinking and dining to life, harness the attention of the world’s cruise hospitality decision-makers by selecting from a curated menu of opportunities optimised for different business objectives and budgets.

Sampler Package

$2,400 - Feature your product in event catering as part of the menu for cruise line decision-makers as well as a boost on our interactive floor plan.

ENQUIRE

Session Sponsor

$7,500 - Feature your branding and a three-minute presentation during a carefully curated session to high-level cruise execs and influencers.

ENQUIRE

Official Bags

$4,900 - A major awareness booster, this exclusive opportunity places your branding prominently on our official bags given to all attendees.

ENQUIRE

Psst... looking to order off menu? We are happy to work with you to create a custom sponsorship that meets your needs.

Don't Take Our Word For It

Cruise Line Testimonials

"This represents a huge win for all F&B professionals in the cruise sector. Seatrade is an inspiration—and F&[email protected] will undoubtedly present a fantastic forum showcasing innovative trends in F&B. This premier promises to serve up a generous helping of inspiration to bring our F&B outputs to the next level and new ideas to address the supplier-base challenges unique to our industry."

Rudi Sodamin, Master Chef, Holland America Line & Head of Culinary Arts, Princess Cruises

"F&[email protected] is an important event for me, during which I hope to meet my colleagues working in other companies, share different perspectives on future F&B trends to improve guest experience onboard and anticipate their future needs."

Thibaut Briancon, Senior Lead, F&B Services, Explora Journeys

“With responsibilities to strategically source food and beverage for our cruise ships, I’m looking forward to networking with a few existing business partners as well as the opportunity to meet new potential suppliers and learn best practices from presenters.” 

Rian Smith, Senior Manager, Strategic Sourcing Food & Beverage, Carnival Cruise Line 

“I am certainly looking forward to visit the F&B @ Sea. I believe it is great opportunity to meet again some industry colleagues I have known for many years and at the same time explore what are the latest trends in our industry and F&B particular and what the future can bring - new trends, technology, innovations- what can make our guests experience even better than it is. Definitely excited about the whole event.”

Eddie Micka, Fleet Restaurant & Bar Operations Manager, Fred. Olsen Cruise Lines

Brought to you by Seatrade Cruise Global, F&[email protected] is the only event of its kind connecting suppliers and the cruise community in South Florida. We are proud to have the full support of CLIA, FCCA and MarkeTeam!
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