F&B at Sea is part of the Informa Markets Division of Informa PLC


A successful debut... to rave reviews!

Launched in 2023 in close collaboration with industry leaders across cruise and hospitality, F&B@Sea is the world’s first dedicated cruise F&B experience.

The inaugural 2-day event drew 1200+ cruise line buyers and attendees to a lively marketplace to enjoy sweet & savory cocktails and bites while being immersed in thrilling live demos from flair bartenders, top chefs and more.

Ready to make a splash?

Speak to our team today to find out how to get your goods in front of the world's cruise F&B buyers.

A new way to engage with cruise buyers

F&B@Sea presents a unique, immersive opportunity for businesses to connect with cruise line decision-makers involved in passenger drinking and dining. With the ability to showcase your products/services through activations, sponsorships, or as part of the catered menu, choose from myriad ways to creatively engage with potential customers and make a lasting impression.

Who comes to F&B@Sea?

F&B@Sea is curated exclusively for cruise food, beverage, guest experience and hotel operations professionals. The inaugural event saw attendance from cruise lines with job titles such as:

  • Global Strategic Sourcing
  • F&B Development
  • Strategic Partnerships
  • SVPs, Guest Operations
  • Senior Managers, Directors, VPs
  • Strategic Sourcing, Food & Beverage
  • F&B Operations Managers / Directors
  • F&B Supply Chain Management
  • Chief Procurement Officers
  • SVPs, Global Sourcing
  • VPs, Supply Chain
  • Fleet Food & Beverage Managers

Attending cruise line brands include:

New to cruise? Not a problem

With the cruise industry valued at $7.7bn and leading cruise lines investing $2bn in F&B annually, the sector is undergoing a renaissance as eating and drinking become immersive experiences. Cruise lines are hungry for new suppliers to keep up with meteoric demand!

Set up your brand for success with these 7 easy tips to become a cruise line F&B supplier, brought to you by founding partner, MarkeTeam.

Don't Take Our Word For It

Cruise Line Testimonials