F&B at Sea is part of the Informa Markets Division of Informa PLC


Serve Your Wares to the Cruise Community

The inaugural event, F&[email protected] 2023 is your first and best chance to connect with cruise line decision makers in a setting especially curated for the growth of your sector. Whether as a vendor with a stall on the marketplace or via one of our several activations, meals, happy hours and other sponsorships, serve your food or drinks directly to the people responsible for cruise F&B purchasing.

A New Way to Sell

Without the restrictions of a traditional exhibition hall, F&[email protected] vendors will be able to immerse customers in the experience of their product the way that they intend - whether through distributing samples, drink/cooking demonstrations, or whatever else they dream up - the possibilities are virtually limitless!

$8.9 Trillion

Global F&B Services Market Growth by 2026!

$2 Billion

in F&B spending per year by the six leading cruise lines

A Hungry Audience

Not only is the entire F&B market expanding at a meteoric rate, but the appetite within cruise for new and innovative F&B vendors has reached a tipping point. 

Seatrade Cruise has the largest, most comprehensive database of actively engaged industry decision-makers in the world. Their appetite to meet with suppliers has only grown in recent years, and they'll have an easy means to attend the event in conjunction with Seatrade Cruise Global 2023.

Are They Being Served?

Here is just a taste of the cruise line representatives you can expect to meet from all major cruise lines:

  • Senior Managers, Strategic Sourcing, Food & Beverage
  • Food and Beverage Operations Managers
  • Directors, Beverage Category, F&B Supply Chain Management
  • Food & Beverage Directors
  • Fleet Food & Beverage Managers, Strategic Operations
  • Senior Directors, Food and Beverage Operations
  • VPs, Global Strategic Sourcing
  • Directors, F&B Development & Strategic Partnerships
  • SVPs, Guest Operations
  • Directors, F&B Operations
  • Chief Procurement Officers
  • SVPs, Global Sourcing
  • VPs, Supply Chain

Do You Want to Provide Food or Drinks?

Being an F&B vendor to the cruise industry comes with unique benefits and challenges. Interested in being a vendor at our inaugural event? Please fill out the short form below. 

Have Your Fill With Our Pre Fixe Packages

Designed with Food & Beverage suppliers in mind, not only do our affordable all-in-one packages promote your brand via our robust marketing channels -- they also provide you with several opportunities to network with key contacts and even distribute your wares during the live event.


Social Media Followers


Unique Monthly Site Visitors


Seatrade Cruise Events Newsletter Subscribers

Sponsorship Opportunities À La Carte!

Open to all companies involved in bringing cruise drinking and dining to life (F&B plus related technology, entertainment, sustainability or design firms), F&[email protected] sponsorships allow you to harness the attention of the world’s cruise hospitality decision-makers by selecting from a curated menu of opportunities optimised for different business objectives and budgets.


Build brand awareness amongst a target audience


Showcase your hosting and catering skills


Provide a taste of your wares in an ideal setting


Pair your brand with best-in-class thought leadership

Psst... looking to order off menu? We are happy to work with you to create a custom sponsorship that meets your needs.