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Facilitating the Future of Cruise Dining & Drinking

Hosted by Seatrade Cruise Global, F&[email protected] pairs the world’s pre-eminent cruise hospitality executives with innovative suppliers to evolve the passenger dining experience.

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28-29 March 2023
Port Everglades Terminal 2 | Fort Lauderdale, FL USA Port Everglades Terminal 2 | Fort Lauderdale, FL USA

An Immersive Experience

F&[email protected] will be an interactive sensory event unlike anything else in the history of Seatrade Cruise, featuring a marketplace of pop-up bars, vendor stalls, and a dedicated demo bar and kitchen.

Developed in close collaboration with cruise lines, food and beverage stakeholders, and culinary leaders with support from CLIA, FCCA, and industry consulting leader MarkeTeam, F&[email protected] brings cruise drinking and dining to life in an immersive setting designed to delight the senses – all within walking distance of Seatrade Cruise Global.

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What the Industry is Saying

"There’s so much opportunity across the sector for both cruise lines and suppliers to creatively push the envelope. I’m thrilled to be involved with the inaugural F&[email protected] event because Seatrade Cruise has proved they understand how F&B needs are rapidly changing. The team is up to the task of bringing together Cruise Executives and Suppliers to discuss key trends and industry challenges and opportunities while enjoying experiential offerings in a setting focused on the critical onboard Food & Beverage delivery." 

 – Rick Welch, CFBE, President, RMW Global Consulting

"Seatrade has expanded to include food and beverage. This represents a huge win for all F&B professionals in the cruise sector. Seatrade is an inspiration—and F&[email protected] will undoubtedly present a fantastic forum showcasing innovative trends in F&B. This premier promises to serve up a generous helping of inspiration to bring our F&B outputs to the next level and new ideas to address the supplier-base challenges unique to our industry."

 – Rudi Sodamin, Master Chef, Holland America Line & Head of Culinary Arts, Princess Cruises

“Extensive research by the Seatrade Cruise team identified the desire and demand for culinary-focused programming within the cruise community. F&[email protected] aims to close the gap with vendor showcases, networking and live demonstrations while bringing together cruise line executives and suppliers to meet, learn and discuss challenges, opportunities and expand horizons.”

 – Mary Bond, Group Director, Seatrade Cruise

“2023 is a landmark year for our industry. As consumer demand should surpass 2019 levels and new cruise line brands debut, the drive to foster innovation is palpable – and we are witnessing that firsthand in the evolution of cruise hospitality and dining. With such an invigorated market, there’s no place I’d rather be this March."

- Dietmar Wertanzl, President & CEO, CMI Leisure

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What's on the Menu

Abundant with savoury samples and hand-crafted cocktails, this 2-day celebration will place attendees in the passenger point of view as they are immersed in the 360 degree cruise drinking and dining experience.

Use cutting-edge tech to navigate a thriving marketplace of curated vendors.

Witness thrilling live demos from flair bartenders and top chefs.

Become fluent in F&B trends via educational and connective content discussions.

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Founding Partners

The Inaugural Event is Supported By:

An Appetizing Opportunity

Over the past year alone, the global F&B services market grew from

$5.8 Trillion

in 2021 to

$6.4 Trillion

in 2022 and is expected to hit

$8.9 Trillion

by 2026!

With more and more cruise line executives expressing specific interest in doing business with F&B suppliers, the time is right for an event wholly dedicated to the growth of this critical sector.

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Do You Want to Serve Food or Drinks?

Being an F&B vendor to the cruise industry comes with unique benefits and challenges. Interested in becoming a vendor or sponsor at our inaugural event? please fill out the short form below. 

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Just a Short Walk Away

Don't miss Seatrade Cruise Global 2023 at the newly renovated Broward County Convention Center, Fort Lauderdale! Join us for 4 packed days of networking, sourcing, and education amongst every sector the cruise industry touches. 

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Brought to you by Seatrade Cruise Global, F&[email protected] is the only event of its kind connecting suppliers and the cruise community in South Florida. We are proud to have the full support of CLIA, FCCA and MarkeTeam!
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