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A successful debut... to rave reviews!

Launched in 2023 in close collaboration with industry leaders across cruise and hospitality, F&B@Sea is the world’s first dedicated cruise F&B experience.

The inaugural 2-day event drew 1200+ cruise line buyers and attendees to a lively marketplace to enjoy sweet & savory cocktails and bites while being immersed in thrilling live demos from flair bartenders, top chefs and more.

Ready to make a splash?

Speak to our team today to find out how to get your goods in front of the world's cruise F&B buyers.

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A new way to engage with cruise buyers

F&B@Sea presents a unique, immersive opportunity for businesses to connect with cruise line decision-makers involved in passenger drinking and dining. With the ability to showcase your products/services through activations, sponsorships, or as part of the catered menu, choose from myriad ways to creatively engage with potential customers and make a lasting impression.

Who comes to F&B@Sea?

F&B@Sea is curated exclusively for cruise food, beverage, guest experience and hotel operations professionals. The inaugural event saw attendance from cruise lines with job titles such as:

  • Global Strategic Sourcing
  • F&B Development
  • Strategic Partnerships
  • SVPs, Guest Operations
  • Senior Managers, Directors, VPs
  • Strategic Sourcing, Food & Beverage
  • F&B Operations Managers / Directors
  • F&B Supply Chain Management
  • Chief Procurement Officers
  • SVPs, Global Sourcing
  • VPs, Supply Chain
  • Fleet Food & Beverage Managers

Attending cruise line brands include:

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New to cruise? Not a problem


With the cruise industry valued at $7.7bn and leading cruise lines investing $2bn in F&B annually, the sector is undergoing a renaissance as eating and drinking become immersive experiences. Cruise lines are hungry for new suppliers to keep up with meteoric demand!

Set up your brand for success with these 7 easy tips to become a cruise line F&B supplier, brought to you by founding partner, MarkeTeam.

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Don't Take Our Word For It

Cruise Line Testimonials

"This represents a huge win for all F&B professionals in the cruise sector. Seatrade is an inspiration—and F&B@Sea will undoubtedly present a fantastic forum showcasing innovative trends in F&B. This premier promises to serve up a generous helping of inspiration to bring our F&B outputs to the next level and new ideas to address the supplier-base challenges unique to our industry."

Rudi Sodamin, Master Chef, Holland America Line & Head of Culinary Arts, Princess Cruises

"F&B@Sea is an important event for me, during which I hope to meet my colleagues working in other companies, share different perspectives on future F&B trends to improve guest experience onboard and anticipate their future needs."

Thibaut Briancon, Senior Lead, F&B Services, Explora Journeys

“With responsibilities to strategically source food and beverage for our cruise ships, I’m looking forward to networking with a few existing business partners as well as the opportunity to meet new potential suppliers and learn best practices from presenters.” 

Rian Smith, Senior Manager, Strategic Sourcing Food & Beverage, Carnival Cruise Line 

“I am certainly looking forward to visit the F&B @ Sea. I believe it is great opportunity to meet again some industry colleagues I have known for many years and at the same time explore what are the latest trends in our industry and F&B particular and what the future can bring - new trends, technology, innovations- what can make our guests experience even better than it is. Definitely excited about the whole event.”

Eddie Micka, Fleet Restaurant & Bar Operations Manager, Fred. Olsen Cruise Lines

Brought to you by Seatrade Cruise Global, F&B@Sea is the only event of its kind connecting suppliers and the cruise community in South Florida. We are proud to have the full support of CLIA, FCCA and MarkeTeam!
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